What is the Choice Co-op Marketing Program?
A program that supports Choice hotels joining forces to
increase revenue and brand awareness at the regional, state
and local level.
Why should I join the Choice Co-op Marketing
Program?
Maximize your hotel's marketing budget and achieve greater
marketing reach and frequency by joining the Choice Co-op
Marketing Program. For about an average annual $700
participation cost...
- hotels see an average annual return of more than
$5,500 for co-op rate plans and offline
promotions*
- hotels see an average annual return of almost
$17,000 for online promotions like banner ads and
keyword buys**
- hotels experience increased exposure and brand
awareness
- hotels benefit from millions of offline and online
brand impressions
How does the Choice Co-op marketing Program work?
The U.S. is divided into 13 co-op regions. Each region has its
own volunteer franchisee leaders. Leaders are elected on
alternating years (biennial) during the fall regional meetings.
Membership fees and Choice funds are combined and spent at
each region's discretion based on the Choice Co-op Marketing Program Rules & Regulations. See the map below for the
breakdown of all co-op regions.
How is the Choice Co-op Marketing Program funded?
Choice Hotels contributes annually to the Choice Co-op
Marketing Program. Membership fees are set by the regional
co-op groups. Membership fees and Choice funds are
combined and spent at each region's discretion based on the
Choice Co-op Marketing Program Rules & Regulations.
The Choice Co-op Marketing Program is committed
to investing in marketing that delivers high
profitability including:
- Member-only regional and state co-op websites
- Banner ads on leading travel websites
- Keyword buys on major search engines
- Linking and directory strategies
- Specialized and niche marketing
- Newspaper and magazine advertisements
- Trade show participation
- Advertising in welcome/visitor centers
How much does it cost to join a co-op?
In order to access the Co-op Membership Fees information, you must first login to the Member Area using the form on the left.
How do I join my region's co-op?
Complete a co-op membership form by selecting your region below...
Additional information:
- Choicehotelsownerscouncil.com
- ChoiceCentral.com
- Your opening services director (OSD)
- Your brand performance consultant (BPC)
- Your CHOC regional chair or ELFA/ROA regional director
Joey Martin
Senior Director, Co-op Marketing
Phone: 602-953-4434
eMail:joey_martin@ChoiceHotels.com
Tammie Matthews
Chief Operating Officer
Choice Hotels Owners Council
Phone: 239-566-3334
eMail: COOchoiceowners@aol.com
|
